ADDITIONAL Services
CULINaRY CREATIVE DIRECTION
As a Culinary Creative Director, I facilitate the connection between marketing strategies and genuine food narratives. From the initial concept phase, I craft compelling culinary stories that resonate with my clients' target audiences. Whether leading the styling efforts or curating a talented team, my goal is to ensure that the creative vision is not only accurate and authentic but also speaks directly to the hearts of our clients' consumers.
RIGGING
Within the field of food styling, I've developed a keen interest in the intricate art of food rigging, using my knowledge of food chemistry to achieve impressive visual effects.
I’ve partnered with my mechanical engineer husband to create Rigs for Gigs—a rigging company focused on combining food chemistry with engineering to create bespoke rigs for motion control. Together, we bring food to life, ensuring consistent and captivating drops, pours, spins, or launches that exceed expectations.
PRODUCTION
Navigating complex productions is my forte. From orchestrating a shoot on a scenic mountaintop in Greece (yes, I did that, and it was truly amazing) to managing multiple locations in the heart of Manhattan, I revel in the intricacies of location shoots. What sets me apart is my extensive experience in both location shoots and budget management. I approach each production with a commitment to making it work within budget constraints, striving to maximize resources, while keeping quality. My goal is not to just complet the job but make budget stretch further, so every shoot looks like a million-dollar production.